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      Understanding Texas SB 140: AI Calling Rules

      Effective Date: September 1, 2025 Applies To: Any business using AI-powered or automated phone systems to call individuals in Texas.

      What Is Texas SB 140?

      Texas Senate Bill 140 (SB 140) is a new law regulating how automated systems or AI agents can be used to call Texas residents. The law is designed to ensure that Texans know when they’re speaking with AI and are given the option to speak with a human or opt out entirely.

      If your SalesAi agent places outbound calls to Texas-based phone numbers, this law may impact your campaigns — particularly for cold outreach or other commercial purposes.

      Key Requirements Under SB 140

      To legally use AI agents to call Texas residents, your calls must include:

      1. Clear Disclosure

      At the start of the call, your AI agent must disclose that it is not a live person.

      Example:

      “Hi, this is [Agent Name] an AI-powered assistant calling on behalf of [Company Name]…”

      2. Option to Speak with a Human

      At any time, the person must be able to opt out and be transferred to a live agent.

      Example:

      “…If you’d prefer to speak with a live agent I’ll transfer you right away.”

      3. Consent to Continue

      You must ask the person if it’s okay to proceed with the conversation using AI.

      Example:

      “…Is it okay if I continue?”

      4. State Registration and Bond (For Cold Outreach)

      If you are using AI agents for unsolicited, commercial outbound calls (e.g., cold calling), you must:

      • Register with the Texas Secretary of State
      • Post a $25,000 security bond

      SB 140-Compliant Script (Use This in Your Agent Prompt)

      Here’s an example script that meets all three of SB 140’s disclosure and consent requirements:

      “Hi, this is an AI-powered assistant calling on behalf of [Company Name]. I’m not a human, but I can help answer questions or get you to the right person. If you’d prefer to speak with a live agent I’ll transfer you right away. Is it okay if I continue?”

      This script:

      • Clearly discloses the AI nature of the call
      • Provides an immediate live agent opt-out
      • Requests affirmative consent before continuing

      ✅ We recommend implementing this language in all AI agent call flows to Texas-based contacts.

      Does This Apply to Me?


      Use Case

      Disclosure & Consent Required?

      Registration + Bond Required?

      Cold outbound calls to Texas

      ✅ Yes

      ✅ Yes

      Responding to inbound form fills

      ✅ Yes

      ❌ No

      Warm follow-up with opt-in leads

      ✅ Yes

      ⚠️ Possibly – check with legal

      Customer support calls

      ✅ Recommended

      ❌ No

       

      How SalesAi Helps You Stay Compliant

      We provide tools, templates, and implementation support to keep your AI campaigns legal and low-risk:

      ✅ AI Agent Script Templates with built-in disclosure and consent language
      ✅ Live Transfer Options triggered by voice or keypad input

      ✅ Texas Contact Segmentation so you can control which calls are affected

      ✅ Consultation on Registration & Bond Process for outbound cold calling use cases

      What You Should Do Now

      1. Review your call campaigns. Are you contacting Texas-based leads?
      2. Update your agent scripts. Use the compliant example above or ask us for help.
      3. Segment Texas contacts. Ensure appropriate disclosures are used for that audience.
      4. Consult legal counsel if you’re doing cold outbound calls to Texas — you may need to register and post a bond.

      Helpful Resources

      • Texas Secretary of State – Telemarketing Registration
      • SalesAi Voice Agent Creation Guide (internal link)
      • Request Help Updating Your Scripts: support@salesai.com

       

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