Twilio SMS: Campaign Registration

This guide provides a step-by-step process for registering a campaign with Twilio SMS, ensuring compliance with A2P messaging regulations. These steps are important and should be walked through carefully! Scroll through the steps below to get started

Not a visual learner? No problem!
Here’s a straightforward, step-by-step guide in text form:

🔐 Step 1–5: Accessing A2P Messaging

1. Navigate to Twilio

2. Click Admin (top-right corner)

3. Select Account Trust Hub

4. Locate A2P Messaging (SMS) in the center

5. Click “Go to A2P Messaging”

🛠️ Step 6–7: Navigate to Campaigns

1. Expand the Regulatory Compliance section on the left-hand menu.

2. Click on “Campaigns”

📝 Step 8–10: Start Campaign Setup

1. Click “Register new Campaign”

2. Choose your registered Brand

3. Select a Use Case (commonly: Marketing or Mixed)

💬 Step 11–14: Define Messaging Setup

1. Choose or create a Messaging Service

2. Provide a Campaign Description

3. Enter Sample Message #1

4. Enter Sample Message #2 (required); 3+ are optional.

🔗 Step 15–18: Content and Consent Details

1. Specify Message Content type (e.g., embedded links or phone numbers).

2. Describe how users consent to receive messages.

3. List Opt-In Keywords (e.g., “START” or “YES”).

4. Write the Opt-In Message (e.g., “You must opt-in…”)

✅ Step 19–21: Submit Campaign

1. Click Create

2. Review and confirm key details (e.g., pricing, allowed messages).

3. Click Confirm

📊 Campaign Status

• After submission, your campaign will appear with an "In Progress" status.

• Approval can take 2 days to 3+ weeks.

• Upon approval, status will change to “Verified” in both Twilio and SalesAi.

• If denied, a new submission is required.

⚠️ Critical Notes

• Do not include personal identifiable information (PII) in campaign content.

• Carefully follow messaging guidelines to avoid rejections.

• Be honest and detailed in consent and opt-in explanations.