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      Twilio SMS: Campaign Registration

      This guide provides a step-by-step process for registering a campaign with Twilio SMS, ensuring compliance with A2P messaging regulations. These steps are important and should be walked through carefully! Scroll through the steps below to get started

       

      Not a visual learner? No problem!
      Here’s a straightforward, step-by-step guide in text form:

      🔐 Step 1–5: Accessing A2P Messaging

      1. Navigate to Twilio

      2. Click Admin (top-right corner)

      3. Select Account Trust Hub

      4. Locate A2P Messaging (SMS) in the center

      5. Click “Go to A2P Messaging”

      🛠️ Step 6–7: Navigate to Campaigns

      1. Expand the Regulatory Compliance section on the left-hand menu.

      2. Click on “Campaigns”

      📝 Step 8–10: Start Campaign Setup

      1. Click “Register new Campaign”

      2. Choose your registered Brand

      3. Select a Use Case (commonly: Marketing or Mixed)

      💬 Step 11–14: Define Messaging Setup

      1. Choose or create a Messaging Service

      2. Provide a Campaign Description

      3. Enter Sample Message #1

      4. Enter Sample Message #2 (required); 3+ are optional.

      🔗 Step 15–18: Content and Consent Details

      1. Specify Message Content type (e.g., embedded links or phone numbers).

      2. Describe how users consent to receive messages.

      3. List Opt-In Keywords (e.g., “START” or “YES”).

      4. Write the Opt-In Message (e.g., “You must opt-in…”)

      ✅ Step 19–21: Submit Campaign

      1. Click Create

      2. Review and confirm key details (e.g., pricing, allowed messages).

      3. Click Confirm

      📊 Campaign Status

      • After submission, your campaign will appear with an "In Progress" status.

      • Approval can take 2 days to 3+ weeks.

      • Upon approval, status will change to “Verified” in both Twilio and SalesAi.

      • If denied, a new submission is required.

      ⚠️ Critical Notes

      • Do not include personal identifiable information (PII) in campaign content.

      • Carefully follow messaging guidelines to avoid rejections.

      • Be honest and detailed in consent and opt-in explanations.

       

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