Twilio has provided successful/failed example campaign registration text. Click through the guide below to get an idea:
Not a visual learner? No problem!
Here’s a straightforward, guide in text form:
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Campaign Description: It's essential to include a clear description of the campaign’s purpose. If it involves financial services, such as direct lending, this must be specified to avoid rejections.
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Sample Messages: Include actual examples of the messages that will be sent. Messages should not contain placeholder text and must specify opt-out instructions.
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End-User Consent: The opt-in process must be clear. Examples of how customers provide consent (e.g., via website or in-store sign-up) are required. The opt-in message should include brand details, confirmation of enrollment, and an opt-out option.
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Opt-In Keywords: If customers can opt-in via text, specify the keywords they can use (e.g., START, OPTIN). All opt-in methods must be listed.
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Opt-In Message: The confirmation message must clarify the brand name, the opt-in status, how to get help, and how to unsubscribe. Avoid vague or incomplete opt-in messages.
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Common Pitfalls: Campaigns often fail when details about the opt-in process are unclear or incomplete. Ensuring the opt-in process is well-documented can help avoid rejection.
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Company makes no warranties and assumes no liability regarding Third-Party Services, including their availability, reliability, security, or performance. Company does not guarantee Customer’s access to, approval for, or successful use of any Third-Party Services, even if referenced or facilitated by Company.
Customer is solely responsible for reviewing and complying with any applicable third-party terms. Company is not liable for any loss, damage, or disruption arising from the use or failure of Third-Party Services. Customer assumes all risk and acknowledges that Company’s services may be impacted by the performance or availability of such services.
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