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      Texas SB 140 FAQs

      Question 1.

      What is Texas SB 140 and why does it matter?

      Texas SB 140 is a new law (effective September 2025) regulating how automated systems or AI agents can be used to call Texas residents.The law requires that people know when they’re speaking with AI, can switch to a human at any point, and give consent to continue the call.

       

      If your SalesAi agent places outbound calls to Texas-based phone numbers, this law may impact your campaigns — particularly for cold outreach or other commercial purposes.

      Question 2.

      How is SalesAi helping me comply?

      • Live transfer options so contacts can instantly connect with a human.

      • AI Agent Script Templates with built-in disclosure and consent language.

        • “Hi, this [Agent Name], an AI-powered assistant calling on behalf of [Company Name]. I’m not a human, but I can help answer questions or get you to the right person.

      • Texas Contact Segmentation so you can control which calls are affected

      • Consultation on Registration & Bond Process for outbound cold calling use cases

       

      Question 3.

      Do I need to update all of my agent scripts?

      No — SalesAi can help you update the call flows that reach Texas-based numbers. We’ve created ready-to-use compliant templates you can implement immediately.

       

      Question 4.

      What about inbound leads or existing customers in Texas?

      SalesAi will support you by ensuring disclosure and consent options are available in those calls too. Whether the contact is new, inbound, or an existing customer, our compliant script templates can be applied across scenarios.

       

      Question 5.

      Does SalesAi handle the state registration and $25,000 bond requirement for cold calling?

      SalesAi does not manage the registration or bond directly. We’ll provide guidance on what’s required and how to prepare, but your team is responsible for filing and securing the bond with the Texas Secretary of State.

       

      Question 6.

      What if I have legal questions about how SB 140 applies to my specific business?

      SalesAi can equip you with tools, templates, and segmentation to reduce risk, but we cannot provide legal advice. For business-specific legal interpretation, we recommend consulting your legal team or outside counsel.

       

      Question 7. 

      What are best practices for segmenting Texas contacts?

      To make sure you apply SB 140–compliant scripts only when needed:

      1. Capture state-level data in your CRM.
        • Ensure each contact record includes a “state” field (pulled from billing address, shipping address, or area code when reliable).
      2. Filter by state before running campaigns.
        • Create a saved view or list in your CRM specifically for Texas-based contacts.
        • Use this list when scheduling calls so you know where SB 140 scripts apply.
      3. Don’t rely only on phone numbers.
        • A Texas area code doesn’t always mean the person lives in Texas. Cross-check with mailing address or billing info when possible.
      4. Apply compliant scripts consistently.
        • Anytime you’re contacting someone flagged as a Texas resident, start with the SB 140 disclosure and consent language.
      5. Review and update your lists regularly.
        • Customers move. Build a quarterly check-in process to keep state-level data accurate.
      6. Work with your legal/compliance team.
        • Have them confirm whether your segmentation rules align with your company’s risk tolerance.