This guide provides essential steps for resolving issues with a rejected Twilio A2P campaign registration. Scroll through the steps below to get started:
Not a visual learner? No problem!
Here’s a straightforward, step-by-step guide in text form:
1. Login and Navigation
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Go to your Twilio dashboard.
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Click "Admin" (top-right corner) → select "Account Trust Hub".
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Under the A2P Messaging section, click "Go to A2P Messaging".
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On the left menu, under Regulatory Compliance, click "Campaigns".
2. Find and Review the Rejected Campaign
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Locate the campaign with a "Failed" status.
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Click on the Campaign SID to view details.
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Red text will highlight the reason for rejection (e.g., invalid opt-in info).
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You may contact Twilio Support if you believe it was rejected in error.
3. Edit and Fix the Campaign
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Click "Fix Campaign" at the top of the campaign detail page.
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Scroll to and update the sections that were flagged (typically opt-in description, sample messages, etc.).
4. Vetting Fee and Resubmission
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Before submitting, review and agree to the $15 vetting fee (check box confirmation required).
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Click "Update" to submit the corrected campaign.
🔄 After Resubmission
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You will see a status of "In Progress" in both Twilio and SalesAi.
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No further action is needed unless Twilio reaches out via email during the review process.
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Once approved, the campaign will show a "Verified" status. If it's still rejected, another email will be sent.
🧠 Key Reminders
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Carefully read Twilio’s guidance on opt-in compliance and campaign use cases.
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Double-check message content and consent descriptions.
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Each correction attempt incurs a $15 review fee.
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