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      Effective Call & Campaign Timing

      These are general tips—test and refine based on your audience, industry, and location. Track and adjust regularly for best results. Click through the slides below to learn more:

      Effective Call & Campaign Timing

       

      📅 Daily Calling Best Practices

      • Peak Hours:

        • 9:00–11:00 AM: Highest success; decision-makers are alert and focused.

        • 2:00–4:00 PM: Second-best; post-lunch routines are settled, making it good for follow-ups.

      • Avoid These Windows:

        • Before 8:00 AM and After 5:00 PM – seen as unprofessional or intrusive.

        • 8:00–9:00 AM – people are planning their day.

        • 12:00–1:00 PM – lunch hour = low response.

      🌍 Time Zone Strategies

      • Call according to the prospect's local time zone.

      • For national/multi-zone campaigns:

        • Start with Eastern (9 AM ET) → Move Central (10 AM CT) → Progress Mountain (11 AM MT) → Finish Pacific (12 PM PT)

      📆 Weekly Calling Patterns

      • Best Days:

        • Tuesday: Peak for connections and conversions.

        • Wednesday: High engagement; great for follow-ups.

        • Thursday: Strong B2B success and productive conversations.

      • Lower Performing Days:

        • Monday: Better in the morning; afternoons underperform.

        • Friday: Generally declines throughout the day.

      📈 Monthly & Seasonal Timing

      • Most Consistent: Final 3 days of each month.

      • Caution Periods:

        • First week of new month: Budget resets and shifting priorities.

        • Mid-month (15th–25th): Reporting distractions.

      • End-of-quarter urgency may increase decision-making responsiveness.

      🏢 Industry-Specific Call Timing

      • B2B/Professional Services:

        • Best: Tues–Thurs, 9–11 AM and 2–4 PM.

        • Avoid: Monday before 10 AM, Friday after 2 PM.

      • Healthcare:

        • Best: Tues–Thurs, 9–10 AM and 3–4 PM.

        • Avoid: Monday mornings, Friday afternoons.

      • Retail/Hospitality:

        • Best: Tues–Thurs, 10–11 AM and 2–3 PM.

        • Avoid: Weekends.

      • Technology/SaaS:

        • Best: Tues–Thurs, 9–11 AM (PT or ET depending on region).

        • Avoid: Monday afternoons (West Coast).

      📞 Call Cadence Recommendations

      • Call 1: Immediate

      • Call 2: 2–3 business days later, at a different time

      • Call 3: 1 week later, on a different day

      • Call 4: 1 week later, new time slot

      • Call 5: 2 weeks later, final attempt

      📊 Tracking & Optimization Tips

      • Monitor:

        • Connection rate by hour

        • Conversion rate by day

        • Talk time as a quality indicator

      • Conduct A/B tests for time slots and adjust based on:

        • Industry variations

        • Quarterly/seasonal changes

       

       

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